Born from a love of nature and an obsession with historical design, Eldr. celebrates the beauty of slow homewares and considered crafts. Rooted in rural and wild landscapes — and inspired by my grandmother’s love for medieval and vintage homewares — Eldr. is a reflection of my passion for design. My aim is to create thoughtfully crafted pieces and foster a community of like-minded individuals who appreciate heritage, craftsmanship, and timeless design. Join me!

My Story

Like so many, I’ve made the jump back to the South West countryside from the creative Hackney hub. Desperately trying to slow down - however, the creative side of my brain has other plans - instead I decided to set up slow homewares brand Eldr. - alongside freelancing, renovating our new country cottage, growing a veg garden big enough to feed the whole village and helping our family-run cider & apple juice business - I know, all very wholesome!

I grew up in a chaotic but creative Devon-Long House - the house dates back to the doomsday book, so as you can imagine it was cold, spooky, and full of dark medieval designs, artefacts and books (and ghosts). My childhood days were spent drawing by the fireplace, walking the winding lanes, exploring historical buildings with my mum or picking apples in the orchard, all of which continue to influence my design process.

After studying Surface Design & Print at University of the Arts London and landing some dream jobs - at an innovative materials library & as a Senior Interiors & Materials Lifestyle Editor - my craving for the countryside and trees was too strong to ignore anymore. 13 years later we’re back in the South West, with two cats - Frank & Pickle - and renovating our little home in Somerset.

Ethos

Embracing a slow and considered approach to design, our low impact, limited collections & hand crafted designs hope to make a lasting impression that will be treasured. For each collection 5% of all sales will be donated to a charity or organisation close to me.

2024 - Collection I charity proceeds went to Motor Neurone Disease Association

2025 - Collection II charity proceeds will go to Brain Tumour Charity

Elder Tree Folklore

The name Eldr. is inspired by the elder tree, a native British species steeped in folklore, mythology and magic. Feared by the devil and cherished by foragers, this ancient tree embodies the folk traditions, beliefs, and natural beauty that also inspire my designs.

The tree is believed to be associated with faery realms in Celtic countries, in the Isle of Man it is commonly thought of as the 'fairy tree' attracting the Faery King & Queen on Midsummer’s Eve, Beltane or Samhain.

The 13th month in the Celtic Tree Calendar’s cycle belongs to the Elder Moon, and signifies both a beginning and an end, which was reflected in many of the pagan festivals.

The versatile properties of this tree has been prescribed throughout the ages for its healing & medicinal properties and continues to be a culinary favourite.